Many Of YouTube’s Top Stars Have Come Out In Favor Of Partner Program Changes

By 01/19/2018
Many Of YouTube’s Top Stars Have Come Out In Favor Of Partner Program Changes

On January 16, YouTube announced massive changes to its partner program. Under the new rules, creators will need to amass at least 1,000 subscribers and more than 4,000 hours of watch time before they are allowed to become a partner and earn money from ads that play before their videos. Across the internet, much of the reaction to this update has been negative.

A litany of detractors, led by creators like Boogie2988 and Michelle Phan, has accused YouTube of abandoning small-sized channels.

Many people are unhappy with YouTube’s decision, but there have been plenty of creators who have voiced support for it, too. One of the most notable names in that group is Ethan Klein of h3h3productions, who took to Twitter to share a full-throated approval of YouTube’s update.

Dutch gamer Jordi Maxim van den Bussche, known online as Kwebbelkop, directed his criticism not at YouTube, but at the aspiring creators who would be willing to give up their dreams over a few dollars:

Meanwhile, creators who have been part of the YouTube community since its early days reminded today’s up-and-comers that the partner program used to be even more exclusive than it is now.

Philip DeFranco’s take was more neutral and even-handed. “I’ll say to you what I said to [YouTube] when they asked me what I thought about these changes about a week ago,” DeFranco said during a recent video. “I personally get it, but there is going to be a ton of backlash.”

In analyzing all of this pro-YouTube sentiment coming from the site’s community, it is important to think about the role these creators play in the online video ecosystem. Their channels have grown large enough that their income is not necessarily dependent on ad revenue, giving them a measure of freedom from the partner program and any updates to it. Of course people like van den Bussche and DeFranco are able to take a longer view of these changes; they’re not the ones affected by them.

Even with that caveat, though, these opinions are significant. Over the past year, top creators have shown they are unafraid to criticize YouTube when they feel the video site deserves a tongue-lashing. That they would take more positive lines here is significant. It’s as Klein said: Though it is unfortunate that some small channels will lose revenue, stamping out content pirates, terrorists, and bad actors who target children is important. And the overarching message these stars are peddling remains valuable: Anyone who works hard has a chance to make it big on YouTube, even if it takes years to earn that first dollar.

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