All Def Media Hires One, Promotes Two To Fill Major Executive Positions

Four months after getting a new CEO, All Def Media has made more additions to its executive team. It has announced that Brooke Goldstein (pictured above), formerly of ad agency WPP, will be its new COO and co-president. It has also promoted Scott Weintrob to the role of executive creative director and has named Chris Blackwell as its new chief digital officer and co-president.

Goldstein will play an integral role as All Def continues to grow in several areas. The multi-platform brand, perhaps best known for its All Def Digital YouTube channel has recently expanding its profile to include films, TV shows, and digital series. One of those shows, Traffic Jams, was launched with an assist from Blackwell, who has been with All Def since 2014. Weintrob joined the company in 2016 as its in-house creator director.

The new execs will report to All Def’s CEO, Osman Eralp

. Eralp became the company’s top executive last September, replacing Sanjay Sharma.

“The foundational plan at All Def has always been to embrace and lean heavily into our cultural authenticity, high emotional engagement and sales excellence,” said Eralp in a press release. “We could not be more blessed than to have recruited and promoted executives who exemplify both functional excellence and a deep knowledge of hip hop power and evolution today in 2018. Our platforms attract more than 300 million monthly viewers because we are immersed, invested and a genuine part of this culture and community and we deliver the best new and emerging artists in hip hop, comedy and music.”