It’s been a challenging year for YouTube, what with the recent emergence of a second ad boycott of sorts — and vows from CEO Susan Wojcicki to do better on behalf of marketers and creators — but the show must go on.
YouTube shared today a teaser for its annual Rewind video — a collage featuring the year’s biggest viral moments as enacted by some of the platform’s biggest stars and set to hit tunes. The 2017 iteration will premiere tomorrow at 1 pm ET, and by the looks of a trailer (below) and several Twitter teasers, it appears to feature fidget spinners, the birth of Tajiri the giraffe, and appearances from the likes of enigmatic singer Poppy and the Venezuelan beauty guru Mariale Marrero.
One creator who won’t be appearing is Matthias, a tech creator who said he declined last month due to various gripes with the platform.
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YouTube Rewind is produced annually by the digital production outfit Portal A. Last year’s iteration was the most-viewed ever since YouTube began the tradition in earnest in 2012, with 203 million views to date.
