Three of social media’s most beloved comedy creators — Andrew ‘King Bach’ Bachelor, Amanda Cerny, and DeStorm Power — are joining forces to launch their own subscription video platform.
Zeus, predominantly featuring short-form content starring all three influencers — as well as some longer-form shows — is slated to bow in the first quarter of 2018, Variety reports. Bachelor, Cerny, and Power, who count a combined 70 million followers across social media, founded the venture with noted television producer Lemuel Plummer, who’s behind several hit shows for Oxygen and BET, including Preachers Of LA and The Westbrooks. Plummer will serve as Zeus’ CEO.
The SVOD platform will also feature content furnished by other influencers — whom Bachelor, Cerny, and Power will mentor — across categories like comedy, beauty, fashion, and fitness. Pricing details for the service have yet to be announced, though it will be available on iOS and Android devices, on the web, and via Roku, Amazon Fire, Apple TV, and Google Chromecast.
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“The millions of people who watch our content daily are the subscription-video generation, and they definitely want us on demand,” Bachelor told Variety in a statement.
Added Cerny: “The biggest stars on social media are receiving more viewers than cable networks. It’s about time we unite to create long-form, cinematic content on a platform for the younger generation of consumers.”
