Meridith Valiando Rojas, the co-founder and CEO of touring and social media festival production company DigiTour Media, is set to release a book next year to help aspiring creators pave a path to stardom.
The how-to guide, titled Selfie Made: The Ultimate Guide To Social Media Stardom, will teach kids how to become digital entrepreneurs. It will be published by Wednesday Books — an imprint of St. Martin’s Press — next spring, and will also include the story of how Rojas started DigiTour, as well as Q&As and advice from some of the biggest names in social media.
“When you ask Gen Z what they want to be when they grow up, the number one response is a social media star,” Rojas said in a statement, “which is why I’m so excited to be able to share the secrets to my success with all of the young, aspiring entrepreneurs out there.”
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DigiTour Media, founded in 2010, has produced roughly 500 concerts (DigiTours) and live festivals (DigiFests) across the globe featuring Musical.ly, Instagram, Snapchat, and YouTube stars — as well as musical acts that resonate among Gen Z audiences. Recent outings have featured Brooklyn and Bailey McKnight, Jacob Sartorius, ‘Baby’ Ariel Martin, and Zach Clayton.
In 2017, Rojas, who is a former A&R executive, partnered with her husband, Chris Rojas — a multi-platinum music producer — to form a digital-first record label called RMI alongside Disney. Rojas was also tapped to serve as an advisor and cover star for a new Bauer Media magazine dubbed Teen Boss in June.
