Samantha Faiers, who rose to fame on the hit U.K. reality series The Only Way Is Essex, has signed with StyleHaul to grow her digital presence stateside.
Faiers, 26, counts roughly 3 million followers across Instagram and Twitter, and will work with the lifestyle-centric multi-channel network to help grow her YouTube channel, which focuses on beauty, lifestyle, and fashion. StyleHaul will also collaborate with Faiers — who is a best-selling author and model — to forge branded partnerships and develop content for its Millennial Moms vertical, which it unveiled at last year’s NewFronts. On Faiers’ channel, which counts 19,500 subscribers to date, she will also cover her recent move to Los Angeles, as well as the ups and downs of motherhood.
“StyleHaul has an extremely impressive track record,” Faiers — who also operates a fashion retail outpost called All Bits London, and who vends her own perfume, eyelash, and baby ranges — told Tubefilter in a statement. “I’m really looking forward to working with [president and CEO] Stephanie Horbaczewski and her team as I focus on growing my YouTube channel and other digital assets globally.”
StyleHaul’s Millennial Moms vertical counts over 1,120 channels that generate 40 million monthly YouTube views of family-themed videos, according to the company. And over the past year, StyleHaul creators have clocked a total of more than 4.8 billion views and impressions of family-related content across YouTube, Instagram, and Twitter.
In addition to the above business ventures, Faiers has also inked a modeling contract with Elite, designed a clothing collection with U.K. retailer Very, and released her own ranges of self-tanning products and hair care tools. She currently stars in an ITV reality show called The Mummy Diaries.