Twitch, with a little help from parent company Amazon, is moving full-throttle into merchandise.
The social video platform, best known for hosting video game streams, has pressed play on an official online store today, which will offer a range of 18 Twitch-branded products at launch. The Amazon-powered store will feature hoodies, pillows, shirts, hats, cups, and more — many of which have been emblazoned with the Twitch logo and are available in the site’s signature purple hue. Updates will arrive periodically — and seasonally — though consumers will need an Amazon account to shop.
“Our community is devoted to Twitch and have been vocal about wanting to show off their love for the brand,” Jennifer Dabnor, Twitch’s director of private label licensing, said in a statement. She added that the company specifically developed women’s fits and kids’ options “to embrace the broader Twitch community.”
In addition to its core range, Twitch says it will roll out unique, themed items — including merch designed for its TwitchCon 2017 convention later this month. Forthcoming items are slated to include a longboard in collaboration with skate brand Landyachtz as well as adult onesies.
Here’s a list of the countries where consumers can shop the Twitch Online Store.