YouTube has unveiled a dedicated pop-up space in Indonesia’s capital city of Jakarta. It will function much like the company’s other production facilities across the globe, enabling select creators to film and collaborate on-site with cameras, lighting, and other top-grade equipment. Opening its doors today, the space be available through Sept. 24, according to The Jakarta Post, located within the Art:1 New Museum — a renowned hub for contemporary Indonesian painting and sculpture.
“We see many creators who live in small cities across Java, Sulawesi, and even Papua create content and reap success from YouTube,” Google Indonesia’s managing director, Tony Keusgen, said during an opening event. At the gathering, YouTube also presented several Indonesian creators with Gold Play Buttons for surpassing 1 million subscribers, including Ria Ricis, Gen Halilintar, and Bayu Skak.
Indonesia is an important market for YouTube. The company launched its YouTube Go app — designed for users with limited bandwidth — across the country last month. 89% of Indonesia’s internet-connected population uses YouTube — including its president, Joko Widodo, who is a popular vlogger.
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This isn’t the first time that YouTube has opened a temporary pop-up space. It has launched similar ventures in Miami in partnership with Telemundo, as well as in Sydney alongside the Australian Film, Television and Radio School (AFTRS).