YouTube Star Jenn Im’s Fashion Line Officially Launches

Jenn Im‘s “Clothes Encounters” have led to a new fashion line. Im, a creator whose bold sartorial choices have brought millions of followers to her accounts on platforms like YouTube and Instagram, has officially launched her Eggie brand and unveiled its fall collection.

Eggie, which we first learned about 12 days before its launch, translates Im’s style and sensibilities into a series of “cropped tops, bodysuits, hoodies, bomber jackets, tracksuits, jumpsuits and blazers,” as described by WWD. Those items, which feature designs from Im and are all priced between $25 and $79, are now available through the Eggie website. Im also took some time to model the items she is rolling out by showing them off in a video on her YouTube channel.

“Eggie is the millennial’s one stop shop for every occasion,” reads a note on the line’s website. This line reflects my own personal wardrobe and is designed for today’s customer who loves to reinvent their look and doesn’t want to be labelled or boxed into one style. My goal with this line is to push the boundaries of fashion and include a selection of gender fluid pieces that are inclusive for all. People can express themselves through Eggie, and experiment with styles that effortlessly transform themselves from polished to punk.

If you want to keep tabs on Eggie, follow the brand on Instagram.