One of YouTube’s foremost chefs has officially launched her inaugural baking line. Rosanna Pansino’s Ro cooking range, created in partnership with Wilton — a leading food and crafting company — is now available at Michael’s, Jo-Ann Fabric And Craft, Amazon, and Walmart.com. It will roll out to more stores, including Party City, soon, Pansino says.
Before the line ever went on sale, it was already drumming up significant buzz. Having been available for preorder on Amazon since Aug. 1, several products have entered the e-tailer’s ‘Best Sellers’ and ‘New Releases’ categories. A Poop Swirl Mold, inspired by the emoji, remains the top item in Amazon’s ‘Candy Making Molds’ category. The line includes baking tools, food and candy molds, sprinkles, cookie cutters, edible decorations, bakeware, a melting pot, and more, with prices ranging from $5.99 for disposable decorating bags to $50.96 for a candy lollipop set.
Pansino, 32, first announced the venture back in March. All of the products are pop culture- and geek-themed, keeping in line with her flagship Nerdy Nummies YouTube series, which features recipes inspired by nerd culture and gaming.
Pansino recently unboxed the entire collection on her YouTube channel, which you can check out below:
Pansino, who has amassed 8.9 million subscribers on her channel and over 2.1 billion lifetime views to date, is no stranger to offline ventures — though the Ro cooking range is impressive in both its sheer quantity of SKUs (41) and the prominence of retail partners involved. Pansino is also the author of a Nerdy Nummies cookbook, which just sold out its one-year anniversary reprint, and has guest-starred on TV shows including Bizaardvark, Parks And Recreation, Glee, and CSI.