Whistle Sports has added a new C-level executive to its team. The sports video network has made Paul Kelly, the former chief partnerships officer at AwesomenessTV, its first ever Chief Revenue Officer.
In his new role, Kelly will seek out new partners for three-year-old Whistle. As part of his responsibilities, he’ll look to recruit agencies and brands to contribute to the growing library of sponsored content Whistle has created so far. Among other projects, the sports-themed digital network recently worked with the trading card company Panini for a video hosted by the high-flying creators of Team Flight Brothers:
Whistle, whose partners include Dude Perfect and the F2 Freestlyers, is the most notable digital network dedicated to sports. Kelly believes the company’s model has the potential to shake up the traditional sports industry. “There’s been an explosion of short-form, mobile-first video – and that’s limited the appeal of sitting through a three- or four-hour football or baseball game” for younger fans, Kelly said. “Whistle has pioneered a new category for sports visual content.”
Kelly joined AwesomenessTV in 2015. Previously, he held roles at Viacom and Discovery.
As our industry becomes ever more populated by experts, and in the absence of collaborative…
With the amount of attention audio content is getting lately, we might as well rebrand…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
Netflix has visited the farm once again. The streamer and Spotify have together poached Jay…
The creator supergroup that revived Supermarket Sweep on YouTube is ordering up another culinary competition.…
Meta is establishing paid subscription tiers across its network of social media platforms. A trio…