Members of the online video makeup community are set to decide the latest winner of a yearly competition. The 2017 Nyx Face Awards, which will christen one creator as the “Beauty Vlogger of the Year” during a live show on August 19, is now down to its six finalists.
After launching an open call for submissions during April, the Nyx Face Awards announced its top 30 contenders on May 1st. Since then, a series of challenges have separated the pretenders from the prizeworthy and have whittled down the Beauty Vlogger of the Year pool. After a “cyberpunk“-themed competition, there are now six makeup vloggers who can still take home the Face Awards’ top trophy: Colour Creep, itslikelymakeup (pictured above, in her cyberpunk look), AshGotCakess, Jessica A.M. Kalil, NsomniaksDream, and Victoria Lyn.
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Those finalists will now complete a series of final challenges, and their corresponding looks will be revealed at the Face Awards. Patrick Starrr, who is himself a former Face Awards contestant, will serve as the host for that program, which will be streamed live on its website and on the YouTube channel of its sponsor, the cosmetics company Nyx. Ultimately, fan voting will select one winner, who will receive the Beauty Vlogger of the Year title, $50,000, and a year’s supply of Nyx products.
Conquering the Nyx Face Awards also carries some amount of prestige. The Beauty Vlogger of the Year trophy has been handed out each year since 2012, and many finalists and victors have since seen their careers take off. Last year’s winner, Laura Sanchez, now has more than one million subscribers on her YouTube channel. Who will join her in the annals of Face Awards history? Tune in August 19 to find out.
