On her MyLifeAsEva channel, YouTube star Eva Gutowski occasionally shares vlogs that detail her global adventures. Now, she believes she has crafted the clothing line to match that lifestyle. Gutowski has launched It’s All Wild, a clothing line and fashion destination that, in the words of a press release, is “designed for the chic and adventurous girl-on-the-go.”
It’s All Wild will span multiple collections that will showcase Gutowski’s taste and fashion sense. The first collection, titled Adventure Is Here, features shirts, shorts, pins, scarves, and dresses, all designed by the social media star who is hawking them.
The It’s All Wild website will be the place where fashion-forward viewers can buy items from Gutowski’s collections, but it will also be home to exclusive content, giveaways, and other extras for the star’s devoted fans. Anyone who signs up for the It’s All Wild mailing list can keep tabs on the site’s development.
For Gutowski, this project has been a long time coming. In launching it, she partnered up with Tess Albrecht and Palmer Brown of Sign For Delivery, while also receiving guidance from her managers, Scott Fisher and Adam Wescott of Select Management Group. “This is a project I’ve been so motivated to launch for years,” said Gutowski a press release. “Travel and timelessness mean everything to me, and making clothes that resonate with the modern it-girl is what I knew I needed to do.”
Gutowski’s fans have offered positivity and support for her new venture, but many have also questioned the prices featured in her line. A $38 t-shirt, which would be a higher-end option at a store like Urban Outfitters. The comments section of her introductory video for It’s All Wild is filled with responses like the one below. Note that the prices listed here are in Canadian dollars:
If you believe the quality of Gutowski’s designs are worth the price, you can preorder items from Adventure Is Here now. That collection will ship on August 15.
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