Head Of Twitter’s Influencer Marketing Network, Niche, Departs Company

By Geoff Weiss • 07/14/2017 •

Darren Lachtman, co-founder of the influencer marketing startup Niche, is departing Twitter — which acquired Niche for roughly $30 million in 2015. Niche’s other co-founder, Rob Fishman, departed the company last November to found Brat — a video destination for teens.

Niche, which formerly acted as a matchmaker between creators and brands on Twitter’s now-defunct Vine micro-video app, continues to arrange these deals on Twitter proper as well as on third-party platforms like Instagram and Snapchat. Niche has generated more than $200 million in revenue for Twitter since its acquisition, according to a company email announcing Lachtman’s departure obtained by Recode.

Twitter’s director of global partnerships, Nick Millman, will lead Niche going forward, while Niche’s former head of content strategy, Kristen Lachtman, will head Niche in the U.S. The company represents 50,000 creators and operates seven offices around the world, Lachtman shared in a goodbye message on Twitter earlier this afternoon.