In each of the past two years, the annual Streamy Awards, which Tubefilter produces alongside Dick Clark Productions, have honored exceptional influencer campaigns that target hot-button issues by handing out the Social Good Award to big-hearted winners. In 2017, the Social Good category will be spun out into its own show. Tubefilter has partnered with veteran cause marketing and social impact pioneer Lou Raiola and his agency Force Multiply to launch the Purpose Awards, which will honor creators, companies, and brands that champion important causes during a ceremony that will take place during the week leading up to the Streamys.

The Purpose Awards will expand the Streamys’ celebration of Social Good into six categories, which will honor exceptional creators, brands, nonprofits, and NGOs that spread just messages through social media. Ad Council, which facilitates influencer-led PSAs through its Creators For Good program, will serve as a strategic partner for the event.

“The creator community celebrated by the Streamy Awards has a remarkable sense of obligation to social causes—and the unique interactive nature of their relationships with their communities has created a tremendous opportunity to make meaningful impact, at scale,” said Tubefilter CEO and Streamy Awards founder Drew Baldwin in a press release. “We’re honored to partner with Force Multiply to give this generation a new platform to amplify its efforts to make the world a better place.”

Submissions in the six Purpose Awards categories will close at 11:59 pm PT on Friday, June 9, 2017, with nominees announced over the summer. The show itself will take place right before this year’s Streamys, which will honor the best creators the online video community has to offer when it is streamed live on Twitter on September 26.

Full disclosure: The Streamy Awards are co-produced by Drew Baldwin and Joshua Cohen, who are also the co-founders of Tubefilter.

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