Ahead of its 2017 NewFronts presentation (which it will deliver via a digital stream rather than a live event), Studio71 announced that it would launch an incubator program alongside Dwayne “The Rock” Johnson. That, however, was not the only piece of Studio71 news to go live ahead of the network’s pitch to advertisers. It also shared a press release in which it revealed programs it plans to produce alongside top YouTube stars.
Studio71’s roster of partners includes digital media notables Lilly Singh, Rhett & Link, and Family Fun Pack, all of whom will launch new shows on their respective channels alongside the network. Family Fun Pack, for example, will “feature new musical talent” for its subscribers while pushing the scope of its operation up to five channels in total. Rhett & Link will also spread themselves across multiple destinations, with a food-related program serving as the next addition for their recently-launched This Is Mythical hub.
Beyond the shows it is producing for ad-supported YouTube channels, Studio71 also touted the content-related partnerships it is forging with notable distribution platforms. It is now in post-production on the feature film Lifeline, which it will bring to YouTube Red.
“Studio71 is closing out a year of tremendous growth in which we’ve more than doubled our monthly video views,” said Studio71 President Dan Weinstein in a press release. “The new slate expands our reach with primetime audiences and bolsters our leadership position as a network of premium content that strongly appeals to brand partners.”
Here, via the release, are details about Studio71’s upcoming series:
New content from Seven Bucks Digital Studios and Studio71. Studio71 will work alongside Seven Bucks Digital Studios, the digital arm of Dwayne Johnson and Dany Garcia’s Seven Bucks Productions, to produce six new pilots this year. Their first pilot, which is in partnership with Mike Tornabene and Gian Hunjan, co-creators of the “Bro Science Life” YouTube channel, is a scripted workplace comedy starring Dom Mazzetti, a.k.a. the Brofessor, and a group of wild and self-proclaimed gym gurus, and social media wannabes, as they try and keep The Church of Iron (Dom’s gym) open for business. The pilot will consist of a series of four episodes, each roughly 8-10 minutes in length, which will be released weekly on Seven Bucks Digital Studios’ YouTube channel, to be packaged for potential third party distribution. The pilot will be executive produced by Dwayne Johnson, Dany Garcia and Erin Lardy from Seven Bucks Digital Studios and Dan Weinstein, Scott Brown and Mo Darwiche from Studio71. Chas Lacaillade of Bottle Rocket Management manages Tornabene and Hunjan and will also serve as an executive producer on the project. Since partnering with Studio71, Seven Bucks Digital Studios channel has grown from just under 100k subscribers to over 2M subscribers in only one year.
Rhett & Link will launch three new shows this year. The beloved YouTube comedy duo of Rhett McLaughlin and Link Neal just unveiled their fourth YouTube channel, This is Mythical, comprised of intimate conversations, stupefying creations, and impossible confections. The channel is an extension of their hit morning show Good Mythical Morning and also features a brand new show called Ten Feet Tall starring Mike Criscimagna and Alex Punch who work on the production team for Good Mythical Morning. Another new series called Mythicalicious will feature food-related videos, and other eclectic and experimental videos featuring Mythical Crew members is also slated to launch later this year. Rhett & Link boast 20 million subscribers across their channels.
Family Fun Pack, the 2nd largest digital channel in the world, will launch a new music initiative, additional channels and a new baby format. The largest family and kid friendly channel will begin to feature new musical talent and teaching lessons throughout 2017. Family Fun Pack will launch two additional kids’ channels, bringing the total to five standalone channels. With the couple’s sixth child due later this year, Family Fun Pack will also unveil a new format for new mothers coming out in late 2017. All of Family Fun Pack’s content is 100% brand safe. Currently, Family Fun Pack is tops in its category with a total of 9.1 million fans and over 9 billion video views.
Lilly Singh, a.k.a. IISuperwomanII, will increase her programming through longer-format and more highly produced content. Lilly Singh will return this holiday season with her acclaimed “12 Collaborations of Christmas,” which averaged 5 million views per episode last year as Lilly tackled holiday topics with top stars like Liza Koshy, Adam Devine,Priyanka Chopra, Markiplier, Tia Mowry, Hilary Duff, and more. In addition, while on her 30-city book “BAWSE” tour, the self-described “unicorn” is expanding her social good campaigns with a continuation of her #GirlLove efforts with We.Org, as well as her recently announced initiatives with Unicef and Omaze.
Studio71’s creator-driven content adds to a robust 2017 slate of scripted and unscripted shows. Studio71’s slate includes:
Lifeline on YouTube Red is in post-production. Set in the not-too-distant future, a little known life insurance company sends its agents forward 33 days in time to prevent the accidental deaths of its clients. The company’s best agent, Conner Hooks (Gilford), has never missed a save – until he takes on the most personal case of his life. When sixteen-year-old Norah (Park) is orphaned on his watch, Conner pledges to protect her, even if that means putting his career at Lifeline – or his own life – in jeopardy.
Brace yourselves as your favorite, larger than life superstar, Logan Paul, is back for a second season in “Logan Paul Vs.” on Comcast’s Watchable. In the second installment to the Logan Paul Vs series, Logan Paul will take on a number of new challenges from scaling buildings to running for political office in a small town.
Check out “The Cyanide and Happiness” Show Season 3 on SeeSo. The sketch comedy series is a long-form extension of their YouTube shorts that have become the most popular animated comedy show on YouTube and is produced by Explosm and Studio71.
Studio71’s “Psycho Family,” in partnership with Complex Networks, recently premiered on Go90. “Psycho Family” is an original documentary series that chronicles the everlasting conflict between internet sensation, McJuggernuggets, and his psycho father over almost four years, and asks the ultimate question of what’s real and what isn’t.