At its first-ever NewFront presentation, the 40-year-old media brand Entrepreneur announced a shift in its editorial focus from covering small businesses themselves to covering the players behind startups who embody an entrepreneurial spirit.

To this end, the company, which today counts 14 million unique monthly web visitors and boasts a combined social audience of 11 million followers, unveiled a slate of six original series that will “aim to educate and motivate the next rock stars of the business world,” said the company’s president, Bill Shaw.

Elevator Pitch, co-produced by Entrepreneur and All3Media (Ramsay’s Kitchen Nightmares, Undercover Boss), is not unlike Shark Tank on speed, where aspiring business owners must make a 60-second business pitch to a camera while riding in an empty elevator. A panel of judges on the top floor can opt to either open the doors and make a funding offer, or send participants right back down. Viewers will also be able to participate by funding certain ventures via Indiegogo.

Entrepreneur is also partnering with home design creator duo Mr. Kate and sponsor Staples on an office makeover series called Office Goals.

The company’s video arm, dubbed the Entrepeneur Network, will deploy a total of 37 series in 2017. The network also comprises partnerships with hundreds of top business-leaning YouTube channels that drive 50 million minutes of viewership every month. Content lives on the company’s own platforms as well as YouTube, Amazon Fire, Roku, and Apple TV. Other new series announced at the NewFronts, courtesy of Entrepreneur, include:

  • Business & Burgers: Co-hosts Scott Duffy and Alan Taylor travel across the United States in search of the best burger in America, and a side of tasty business advice. Business, sports, celebrities, and food collide in a fun, interview-style format where noteworthy guests share the secret sauce needed to build prosperous, game-changing companies.
  • Spartan Up: Joe Desena, founder & CEO of Spartan Race and New York Times best-selling author, is on a mission to rip you off the couch and help you find the secrets to success in all aspects of life. Joe travels the globe seeking answers from experts like Sir Richard Branson, adventurer Sir Ran Fiennes, professor Angela Duckworth, and many more. The interviews will shift your thinking, make you laugh, and give you the tools you need to find your true north and navigate there.
  • Leaders Create Leaders: Host Gerard Adams, also known as the Millennial Mentor, and the co-founder of Elite Daily, the No. 1 news platform for Generation Y, is an experienced angel investor, thought leader, and social entrepreneur. Devoted to turning dreams into reality, Gerard has made it his mission to inspire and mentor young entrepreneurs on what it really takes to be successful.
  • The Never Settle Show: Today show contributor and serial entrepreneur Mario Armstrong has launched this full-scale, high-quality talk show with a live studio audience and an interactive audience online. It’s a show for and about entrepreneurs, featuring new players behind the hottest startups and legends in the game like Shark Tank’s Daymond John.

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