Online TV platform Pluto TV is feeling festive this April 20 (4/20) — a counterculture holiday that celebrates all things cannabis.

In addition to piloting a skywriting stunt in Los Angeles today, where a plane wrote a message urging passersby to “Get High” (above), the free OTT service offered up a special block of programming on its very own THC channel — located at number 420, naturally — which celebrates marijuana year-round with cartoons, documentaries, and live music. Today’s marathon features The Greatest Movie Ever Rolled, following comedians and potheads Doug Benson and Graham Elwood on a comedy tour; Something From Nothing: The Art Of Rap, where Ice-T travels the country to speak with prominent hip hop artists; and more.

THC is just one of Pluto TV’s more than 100 channels, featuring TV series, movies, sports, viral videos, cartoons, and more. The service is available as a Smart TV and mobile app, as well as on the web at

Pluto TV, which recently hired former E! executive Robert Magdlen to serve as its chief programming officer — a newly created role — also closed a $30 million funding round last October led by ProSiebenSat.1, Scripps Networks Interactive, and others in order to fund a European expansion. The Series B round reportedly valued the four-year-old company at $140 million.

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