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It’s another installment of the Top 100 Most Viewed YouTube Channels Worldwide and the internet-connected masses still love them some Indian programming.
T-Series held onto its first-place position on the most-viewed YouTube channels chart for the sixth month in a row. The YouTube outpost for the self-described “largest music label and movie studio” in India continues to score incredible monthly view counts edging ever closer to ten digits. Its numbers for the short month of February were even up 7% to top out at more than 903.8 million views. In an increasingly distant second place is Ryan ToysReview. Preadolescent Ryan’s repository of playtime footage and unboxing videos hopped up 4% to take home almost 719.8 million views in the month.
In the #3 spot is Ed Sheeran. The British pop star is having a moment on YouTube thanks to the all-at-once upload strategy of 14 tracks from his third and latest studio album dubbed ÷. Add to that the Lyric and Official Music Videos of his hit tracks like “Shape of You” and you get an 82% month-over-month increase in views and more than 642.2 million views on the month. All that pushed Canal KondZilla down to fourth place. The online video home of Brazil’s latest poppy, Portuguese-language music video hits stayed relatively constant in its monthly view count at more than 606.2 million views.
And rounding out the Top 5 is, SET India. Sony Entertainment Television’s Indian iteration’s home on the world’s largest video sharing site closed out the month with over 554.6 million views.
The honor of one of our our Top Gainers this month goes Saturday Night Live.
In the short month of February, the vast majority of YouTube channels saw decreases in their monthly view counts. Not SNL. NBC’s flagship sketch comedy show had a fantastic 28-day month on the world’s largest video sharing site thanks to the program’s increasing popularity and relevance in popular culture as it leans into political sketches and commentary featuring members of the Trump administration. Mellisa McCarthy‘s inaugural imitation of White House Press Secretary, Sean Spicer, for instance, is now the SNL channel’s most-viewed video of all-time with over 25 million views and counting. The second McCarthy-as-Spicer sketch is performing well, too. At nearly 15 million views it’s currently the 14th most-viewed video of all-time on SNL’s channel. Take those two vids and factor in the show’s online video library and you get a month where its YouTube destination witnessed a 125% month-over-month increase in views, more than 203 million views, and the #56 spot on the worldwide chart.
The Top 100 Most Viewed YouTube channels this month amassed in aggregate a total of 25,233,342,551 views. Here’s a look at the distribution of those channels broken down by the most-represented YouTube Multi-Channel Networks on the chart:
- VEVO: 17 channels in the Top 100. Chainsmokers is the network’s highest ranking channel at #10.
- BroadbandTV, Maker Studios: 5 channels each in the Top 100, with BBTV’s WorldStarHipHop at #28 and Maker’s FGTeeV at #54.
- Studio71: 4 channels in the Top 100, with FamilyFunPack at #21.
- AIR, BuzzFeed, Machinima, Movieclips, NBCU, ONErpm, StyleHaul, WMG, XMediaDigital: 2 channels each in the Top 100, with AIR’s Mister Max at #73, BuzzFeed’s BuzzFeed Video at #74, Machinima’s ToyPudding at #18, Movieclips’ Movieclips at #37, NBCU’s The Tonight Show Starring Jimmy Fallon at #51, ONEprm’s Canal KondZilla at #4, StyleHaul’s TheDiamondMinecart at #38, WMG’s Ed Sheeran at #2, and XMediaDigital’s mashamedvedtv at #17.
And here’s a look into the distribution of the this month’s Top 100 by country of origin:
- The United States: 42 channels in the Top 100.
- India: 12 channels in the Top 100.
- Great Britain: 9 channels in the Top 100.
- Brazil, Canada: 5 channels each in the Top 100.
- Thailand: 4 channels in the Top 100.
- South Korea: 3 channels in the Top 100.
- Puerto Rico, Russia, Spain, Ukraine: 2 channels each in the Top 100.
- Argentina, Denmark, El Salvador, Ireland, Jamaica, Jordan, Netherlands, Norway, Peru, Philippines, Sweden, Turkey: 1 channel each in the Top 100.
OpenSlate is a video content analytics platform that tracks more than 800,000 YouTube video channels and measures their ability to attract, engage and influence an audience. By providing one consistent measure of quality – the SlateScore™ – OpenSlate helps marketers, producers and agencies hone their online video marketing strategy.
Worldwide • February 2017