Popular webcomic Cyanide & Happiness, which counts roughly 7 million subscribers on YouTube, is set to branch out into the increasingly crowded emoji app business.
A new emoji and avator creation app is available now via iOS and Android. A keyboard features Cyanide & Happiness emojis, GIFs, filters, and stickers that users can insert into any text conversation, or share via Twitter, Facebook, Instagram, Whatsapp, and more. Additionally, an avatar generator enables users to turn themselves into Cyanide & Happiness characters.
While free, the app features add-on purchases. At launch, a Geek Pack and a Club Pack are available. The former will feature magic wands, gamer accessories, and other nerd-related items, while the latter will offer popped collars and shades.
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“I think fans are going to dig the hell out of this,” Cyanide & Happiness co-founder Dave McElfatrick said. “Our characters have always been fun and simple to draw, and they apply themselves so well to every situation, so why not take it to the next level? Now you can add C&H to your messages, make yourself C&H style, everything.”
The app is a collaboration between Cyanide & Happiness, messaging company Fotobom Media, and multi-channel network Studio71.
Cyandide & Happiness, which debuted in 2004, is published by a trio known as Explosm Entertainment, comprising Rob DenBleyker, Kris Wilson, and McElfatrick. The Cyanide & Happiness franchise also includes comics, animated series, and card games. Last February, the team launched a Kickstarter campaign for Joking Hazard, a tabletop party game, which became the second most successful card game in Kickstarter history, raising roughly $3.2 million in 30 days and selling 65,000 games.
“Cyanide & Happiness has built an amazing brand, capable of extending envelope-pushing creative across multiple platforms and products,” said Javon Frazier, EVP of strategy and business development at Studio71, the comic company’s partner network.
