Ahead of Sunday night’s Oscar ceremony, YouTube has determined the most popular movie trailers on its platform among the nine films nominated for Best Picture. Using official movie studio channel viewership as well as figures from popular trailer aggregators, the most popular trailer of the year, YouTube found, was for La La Land (below).
All told, YouTube said, the trailers for the nine nominated films led to 3 million hours of watch time. After La La Land, the most-viewed trailers were: Arrival, Hacksaw Ridge, Lion, Fences, Hidden Figures, Manchester By The Sea, Moonlight, and Hell Or High Water. Google also sought to determine where each of the aforementioned movie trailers was most popular geographically across the United States, which you can check out right here.
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Movie trailers are the most popular kind of movie content on YouTube, according to research firm Pixability, and, among trailers, superhero-themed content tends to be the most-viewed overall. Superhero, animated, and science fiction trailers comprise 74 of the 100 most-viewed trailers on all of YouTube, according to Pixability.
And music-related videos from movies also tend to perform well, including clips and fan covers alike. Among the nominees for Best Original Score, YouTube found, the film with the most-viewed music-related videos was La La Land — which, being a musical, naturally racked up more than 1.5 billion views. In terms of music video views, La La Land was followed by Lion (265 million views), Jackie (180 million views), Passengers (168 million views), and Moonlight (156 million views).
