The soaring popularity of Fine Brothers Entertainment’s React franchise has made the kids, teens, adults, and elders who star in those videos into YouTube stars in their own right. The latest FBE series gives React’s stars another chance to connect with audiences, this time through the well-worn territory that is YouTube “challenges.”
The show in question is called Challenge Chalice, and each episode features a different video format plumbed from the depths of YouTube. Fine Brothers Entertainment’s community of react personalities, as well as the the company’s staff members (who have gained notability in their own right) will serve as the hosts. The chalice in question is a cup that contains the theme of each episode’s challenge, adding an element of surprise to the mix.
Up first is the “Eat It Or Wear It” challenge, which was previously undertaken by popular vloggers like Collins Key, Rclbeauty101, and Wassabi Productions. This time, the people who must decide if they will eat a particular food item or put on their bodies are three Teens React regulars.
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Challenge Chalice is more than just an opportunity to give React stars additional screen time. It also allows Fine Brothers Entertainment to expand its conversation with its fans by creating a home for suggestions that wouldn’t fit in the company’s other formats. “Our audience suggests lots of challenges and other types of videos that don’t fit in our current slate,” said Melissa Judson, FBE’s Director of Development and Programming, Audience Engagement, in a press release. “We developed this show for the fans, and are excited to be bringing an added dimension to our programming that can engage and entertain them in new ways.”
New episodes of Challenge Chalice will arrive each week. The show will live on the React channel, which Fine Brothers Entertainment launched in 2014 as a complement to its primary hub.
