At the ripe age of five, micro video platform Vine will cease to exist today as we know it. The Twitter-owned service, which gave birth to immensely popular influencers like King Bach, Lele Pons, and Logan Paul, most notably failed to gain traction due to a lack of monetization capabilities, which resulted in brands and creators ultimately fleeing the platform en masse.
Beginning today, Vine will become Vine Camera — a camera app that will let users download videos or post them directly to Twitter. While Vine Camera will enable users to shoot the same six-and-a-half-second looping videos that Vine made famous, the social network infrastructure of Vine will be no more.
Today marks the last day that users will be able to download all of their Vines for posterity’s sake — either from the app or website. However, Vines will continue to live on in a searchable (though non-downloadable) archive at vine.co. For instructions on how to download all your Vines while you still can, check out this FAQ.
Some of Vine’s top creators — and the platform itself — bid farewell today on Twitter. Check out some of their messages below:
Vine you shall be missed. Instagram and YouTube will raise me now
— King Bach (@KingBach) January 17, 2017
5 years ago I decided to download an app that changed my life called Vine. It’s been an amazing journey Thank u for everything! Will miss u! — Lele Pons (@lelepons) January 17, 2017
Thank you Vine 😌🙏
— Grayson Dolan (@GraysonDolan) January 17, 2017