Subscription Services Overtake YouTube As Top Music Streaming Medium (Report)

By 01/05/2017
Subscription Services Overtake YouTube As Top Music Streaming Medium (Report)

Despite its grapples with the music industry, YouTube has long been the biggest music streaming destination in the world — until now. A boom in subscriptions to services like Spotify, Apple Music, and Google Play in 2016 has meant that on-demand audio platforms have officially overtaken digital video music streamers (including YouTube and Vevo), according to The Drum, which cited a report from music industry monitoring company BuzzAngle.

That report, which can be viewed in full right here, states that while digital video music streams grew 7.5% year-over-year to 181 billion total plays in 2016, audio on-demand services increased by a whopping 83% to 251 billion total streams.

And this growth is being driven largely by paid-for apps like Apple Music, reports The Drum, which were responsible for a 124% increase in plays over the past year. Ad-supported services, such as Spotify’s free offering, only accounted for a 14% increase in plays.

Tubefilter

Subscribe for daily Tubefilter Top Stories

Subscribe

Other findings from BuzzAngle’s inaugural Music 2016 U.S. Report 2016 include the fact that overall music consumption was up 4.2% from 2015 — marking the second straight year of overall growth. While physical album sales saw a 12% drop, vinyl record sales were up 25.9%. And the rapper Drake had the most popular album of the year, according to BuzzAngle, with Views.

Subscribe for daily Tubefilter Top Stories

Stay up-to-date with the latest and breaking creator and online video news delivered right to your inbox.

Subscribe