Two of YouTube’s most celebrated siblings, Zoe and Joe Sugg, have banded together to launch a brand new online merch venture — complete with clothing, accessories, stickers, calendars, and more.
Zoe and Joe, who count roughly 16 million and 11 million YouTube subscribers, respectively, have dubbed the line Sugg Life, with prices ranging from roughly $9 for a 10-piece sticker pack to $25 for a hoodie. The duo even shot a 2017 calendar in which they recreated photos from their childhood, which is available for $16. T-shirts are priced at $19, phone cases are $12.50 — as is a poster that reads ‘I didn’t choose the Sugg life, the Sugg life chose me.’ Items are available for shipping worldwide.
In a vlog announcing the venture today, they said that the line has been in the works for roughly four years. Check it out (beginning at the 3:20 mark) below:
In addition to the Sugg Life website, items will also be available via The Creator Store — a newly-launched company from fellow British YouTube star (and Zoe’s boyfriend) Alfie Deyes. The Creator Store is a landing page of sorts featuring merch from a handful of British creators, including Tanya Burr, Louis Cole, and Evan Edinger. Deyes explained in a recent vlog that he started the company after facing challenges in vending his own merch range, including stocking and shipping difficulties as well as struggling to find quality products.
“Basically, the aim is to just help YouTubers create great merchandise for their audiences,” he said.