YouTuber-slash-model-slash-makeup czar Amanda Steele is launching her own beauty range in collaboration with boutique brand ColourPop. Bowing the day after Christmas and aptly dubbed Amanda Steele x ColourPop, the collection will comprise an eyeshadow palette, three lipsticks, and three individual shadows, Refinery29 reports.
The 17-year-old, who created her beauty channel at age 10, describes the collection as “a mixture of girly and fun shades, along with the dark and sultry.” An eyeshadow palette — titled Weekend Warrior Pressed Powder — will be priced at $18 for four shades of ivory, gray, plum, and indigo, while lip products will be priced at $6 and eyeshadows will be roughly $5 apiece, according to Refinery29.
“I really wanted to do something I’ve never done before,” Steele told the outlet. “I wanted to make a line that was 100% me and see how people respond to something I have so much creative control over.”
Two-year-old ColourPop, which rose to fame largely thanks to social media, has collaborated with other creators — such as beauty vlogger Kathleen Lights — on similar projects in the past. For her part, Steele, who signed with WME and IMG Models earlier this year, also became the first digital creator to oversee makeup at a New York Fashion Week show — for the designer Rebecca Minkoff in September. Steele counts roughly 4 million subscribers between her two YouTube channels, and also flexed her acting muscles in the first season of the hit AwesomenessTV series Guidance.