A gaggle of YouTube stars are on a quest to create the UK’s top holiday single. The team at Hello Management curated a collaboration between 25 creators for “Christmas Without You,” a seasonal pop song benefiting the Make-A-Wish Foundation.
“Christmas Without You” was written by the production team Jackie Boyz, who have worked with several top pop stars. As that detail would lead you to believe, the new track is a standard Christmas tune, with a catchy, familiar melody and references to mistletoe. In other words, it’s simple enough to earn the large audience it is gunning for. The music video for the song is available on the Sing King Karaoke YouTube channel, which has more than two million subscribers.
To make “Christmas Without You,” the YouTubers who participated in it — including Jake Mitchell, Marina Joyce, and Bria & Chrissy — flew to Amsterdam for a recording session. The hope is that, thanks to the combined influence of all the artists who are a part of it, “Christmas Without You” will become the #1 holiday tune in the UK. It is currently available from major digital music retailers like iTunes, where it costs $1.29 or £0.99.
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“We are so proud to be launching this amazing collaboration of some of the world’s favourite YouTube stars just in time for Christmas,” said Hello Management Head of Music Taylor Jones in a press release. “YouTubers and influencers have a big role to play in today’s pop culture and we’ve seen the power social media influencers can have on brands so it will be exciting to see if we can replicate this success in music. We are hoping to make history as one of the biggest musical social collaborations of all time.”
Here, via that release, is a full list of creators who participated in the project:
“Alexa Mae, Brittany Balyn, Bria & Chrissy, Cassie Diamond, Carrington Durham, Emma Heesters, Hannah Trigwell, Jake Mitchell, Jayden Rodriguez, Joe Tasker, Julia van Bergen, Macy Kate, Marina Joyce, Melanie Murphy, Monica Church,Polina Bergova, Riyadh Khalaf, Saffron Barker, Sapphire, Shelby Church, Taylor Jones, Toby Randall, VladTeeVee and Yammy.”