[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by OpenSlate. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
It’s another installment of the weeklyTubefilter Chartof theTop 50 Most Viewed U.S. YouTube Channelsand a toddler is still sitting at the top of the charts.
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Chart Toppers
Ryan ToysReview held onto its first-place spot on the U.S. chart for the ninth week in a row. The four-year-old Ryan’s collection of unboxing and playtime videos climbed up 7% in views to top out at more than 125.3 million views on the week. Still in the #2 spot is Chainsmokers. The duo behind radio’s most recent hit “Closer” is down, but not by a lot, clocking in nearly 96.1 million views in the week.
In the #3 spot is Toy Freaks. The dramatized version of a family vlog channel hopped up 16% in views to end the week with more than 93.9 million of them. World Wrestling Entertainment’s WWE is next up in fourth place. The YouTube home of the professional form of sporting entertainment climbed 12% in views to top out at over 88.1 million.
And rounding out the Top 5 is FamilyFunPack. The U.S.-based familial septet dipped 3% in views, but still took home almost 84.2 million views during the week.
Top Gainers
The honor of one of our Top Gainers this week goes to Walmart.
The American multi-national retail corporation had a great week on YouTube thanks to a handful of new marketing videos promoting its Halloween wares (and presumably a lot of paid advertising to promote those videos). Uploads like “The Invisible Man | Holidays With Walmart” from October 4, 2016 received almost an eight-figure view count within its first week of being live, contributing to Walmart’s 429% week-over-week increase in views, almost 30.8 million views on the week, and the #49 spot on the U.S. chart.
Channel Distribution
The top 50 most viewed U.S. YouTube channels this week amassed a total of 2,538,727,939 views. Here’s the distribution of a few of those channels by multi-channel network:
VEVO: 16 channels in the U.S. Top 50, with Chainsmokers the top-ranked channel of the network at #2.
Maker Studios, Studio71: 3 channels each in the Top 50, with Maker’s Markiplier at #8 and Studio71’s FamilyFunPack at #5.
BuzzFeed, Movieclips, NBCU, WMG: 2 channels each in the Top 50, with BuzzFeed’s BuzzFeedVideo at #12, Movieclips’ Movieclips at #30, NBCU’s Saturday Night Live at #25, and WMG’s Fueled By Ramen at #13.
OpenSlate is a video content analytics platform that tracks more than 800,000 YouTube video channels and measures their ability to attract, engage and influence an audience. By providing one consistent measure of quality – the SlateScore™ – OpenSlate helps marketers, producers and agencies hone their online video marketing strategy.
Tubefilter Top 50
The 50 Most Viewed YouTube Channels
This Week • U.S.
October 6, 2016 - October 12, 2016
1
Ryan ToysReviewViews This Week: 125,321,103 7%Subs This Week: 91,172 | Position Last Week: 1All-Time Views: 7,213,409,239 | All-Time Subscribers: 4,540,633 | SlateScore: 567
2
ChainsmokersVEVOViews This Week: 96,093,905 -2%Subs This Week: 210,776 | Position Last Week: 2All-Time Views: 1,475,658,456 | All-Time Subscribers: 3,682,279 | SlateScore: 583
3
Toy FreaksViews This Week: 93,938,434 16%Subs This Week: 122,916 | Position Last Week: 6All-Time Views: 2,772,150,367 | All-Time Subscribers: 3,097,333 | SlateScore: 579
4
WWEViews This Week: 88,146,290 12%Subs This Week: 51,019 | Position Last Week: 7All-Time Views: 11,490,067,129 | All-Time Subscribers: 12,898,165 | SlateScore: 777
5
FamilyFunPackViews This Week: 84,168,754 -3%Subs This Week: 54,993 | Position Last Week: 3All-Time Views: 7,200,163,432 | All-Time Subscribers: 3,835,391 | SlateScore: 596
6
JustinBieberVEVOViews This Week: 83,914,233 4%Subs This Week: 134,244 | Position Last Week: 5All-Time Views: 12,909,779,521 | All-Time Subscribers: 24,835,614 | SlateScore: 609
7
ToyScouterViews This Week: 80,407,955 6%Subs This Week: 123,426 | Position Last Week: 8All-Time Views: 1,661,845,947 | All-Time Subscribers: 2,426,226 | SlateScore: 581
8
MarkiplierViews This Week: 72,518,243 67%Subs This Week: 239,975 | Position Last Week: 23All-Time Views: 5,781,084,790 | All-Time Subscribers: 14,858,497 | SlateScore: 769
9
ArianaGrandeVevoViews This Week: 69,949,440 2%Subs This Week: 106,480 | Position Last Week: 10All-Time Views: 5,079,377,985 | All-Time Subscribers: 13,572,197 | SlateScore: 640
10
Disney Cars Toy Club DCTCViews This Week: 67,698,298 19%Subs This Week: 102,672 | Position Last Week: 14All-Time Views: 5,134,394,559 | All-Time Subscribers: 5,043,085 | SlateScore: 593
11
Trap NationViews This Week: 65,387,018 5%Subs This Week: 156,902 | Position Last Week: 12All-Time Views: 2,653,641,704 | All-Time Subscribers: 9,391,504 | SlateScore: 670
12
BuzzFeedVideoViews This Week: 60,454,464 -6%Subs This Week: 50,999 | Position Last Week: 11All-Time Views: 8,239,867,952 | All-Time Subscribers: 10,925,854 | SlateScore: 774
13
Fueled By RamenViews This Week: 58,587,450 -15%Subs This Week: 64,416 | Position Last Week: 9All-Time Views: 5,738,141,016 | All-Time Subscribers: 6,240,734 | SlateScore: 615
14
SiaVEVOViews This Week: 57,782,685 0%Subs This Week: 88,552 | Position Last Week: 13All-Time Views: 3,831,081,774 | All-Time Subscribers: 6,831,691 | SlateScore: 595
15
BuzzFeedYellowViews This Week: 53,972,050 23%Subs This Week: 42,852 | Position Last Week: 22All-Time Views: 5,830,406,538 | All-Time Subscribers: 6,925,876 | SlateScore: 707
16
FifthHarmonyVEVOViews This Week: 53,789,769 -1%Subs This Week: 75,794 | Position Last Week: 15All-Time Views: 3,141,929,080 | All-Time Subscribers: 7,312,725 | SlateScore: 544
17
EnriqueIglesiasVEVOViews This Week: 51,969,653 -2%Subs This Week: 50,063 | Position Last Week: 16All-Time Views: 6,591,558,497 | All-Time Subscribers: 8,754,923 | SlateScore: 501
18
Toys and Funny Kids Surprise EggsViews This Week: 49,054,953 67%Subs This Week: 77,683 | Position Last Week: N/AAll-Time Views: 4,302,416,455 | All-Time Subscribers: 4,211,186 | SlateScore: 579
19
RihannaVEVOViews This Week: 47,866,625 -6%Subs This Week: 64,851 | Position Last Week: 17All-Time Views: 10,164,648,932 | All-Time Subscribers: 23,213,497 | SlateScore: 624
20
CalvinHarrisVEVOViews This Week: 47,383,325 -42%Subs This Week: 78,962 | Position Last Week: 4All-Time Views: 5,321,612,188 | All-Time Subscribers: 9,185,042 | SlateScore: 480
21
WORLDSTARHIPHOPViews This Week: 47,056,689 24%Subs This Week: 54,914 | Position Last Week: 31All-Time Views: 1,868,658,664 | All-Time Subscribers: 3,340,765 | SlateScore: 668
22
Bruno MarsViews This Week: 46,097,086 189%Subs This Week: 217,531 | Position Last Week: N/AAll-Time Views: 4,321,112,477 | All-Time Subscribers: 11,162,324 | SlateScore: 506
23
PopularMMOsViews This Week: 45,397,831 9%Subs This Week: 71,746 | Position Last Week: 25All-Time Views: 6,724,775,369 | All-Time Subscribers: 9,187,850 | SlateScore: 729
24
CookieSwirlCViews This Week: 45,323,484 2%Subs This Week: 38,692 | Position Last Week: 21All-Time Views: 3,895,319,148 | All-Time Subscribers: 3,427,447 | SlateScore: 614
25
Saturday Night LiveViews This Week: 44,377,492 17%Subs This Week: 70,787 | Position Last Week: 30All-Time Views: 1,459,001,893 | All-Time Subscribers: 2,770,720 | SlateScore: 601
26
ShawnMendesVEVOViews This Week: 43,914,564 5%Subs This Week: 94,010 | Position Last Week: 24All-Time Views: 1,534,525,372 | All-Time Subscribers: 5,374,175 | SlateScore: 622
27
KatyPerryVEVOViews This Week: 42,045,360 7%Subs This Week: 44,052 | Position Last Week: N/AAll-Time Views: 8,412,781,929 | All-Time Subscribers: 19,882,130 | SlateScore: 632
28
TaylorSwiftVEVOViews This Week: 41,408,413 1%Subs This Week: 43,475 | Position Last Week: 26All-Time Views: 9,749,380,106 | All-Time Subscribers: 20,228,894 | SlateScore: 505
29
Movieclips TrailersViews This Week: 40,393,467 9%Subs This Week: 32,523 | Position Last Week: 34All-Time Views: 6,993,283,530 | All-Time Subscribers: 9,996,535 | SlateScore: 706
30
RomanAtwoodVlogsViews This Week: 40,071,792 19%Subs This Week: 127,150 | Position Last Week: 41All-Time Views: 2,472,447,974 | All-Time Subscribers: 9,422,791 | SlateScore: 747
31
Charlie PuthViews This Week: 39,177,230 2%Subs This Week: 78,084 | Position Last Week: 28All-Time Views: 1,176,767,952 | All-Time Subscribers: 4,157,381 | SlateScore: 618
32
FunToyzCollectorViews This Week: 38,556,847 -18%Subs This Week: 34,439 | Position Last Week: 19All-Time Views: 11,848,656,159 | All-Time Subscribers: 8,289,245 | SlateScore: 538
33
MovieclipsViews This Week: 37,484,284 0%Subs This Week: 26,707 | Position Last Week: 33All-Time Views: 4,756,950,702 | All-Time Subscribers: 3,745,087 | SlateScore: 578
34
The Tonight Show Starring Jimmy FallonViews This Week: 37,451,215 -3%Subs This Week: 58,997 | Position Last Week: 29All-Time Views: 5,948,427,293 | All-Time Subscribers: 12,154,696 | SlateScore: 738
35
Toys UnlimitedViews This Week: 37,003,493 4%Subs This Week: 63,520 | Position Last Week: 37All-Time Views: 739,970,148 | All-Time Subscribers: 1,048,850 | SlateScore: 562
36
Super Simple SongsViews This Week: 36,375,686 12%Subs This Week: 41,688 | Position Last Week: 43All-Time Views: 4,911,425,678 | All-Time Subscribers: 4,175,349 | SlateScore: 587
37
EminemVEVOViews This Week: 35,572,071 -1%Subs This Week: 65,689 | Position Last Week: 36All-Time Views: 7,368,979,921 | All-Time Subscribers: 19,660,977 | SlateScore: 593
38
TheEllenShowViews This Week: 35,037,624 -30%Subs This Week: 45,768 | Position Last Week: 18All-Time Views: 8,475,720,766 | All-Time Subscribers: 17,503,268 | SlateScore: 715
39
Guava JuiceViews This Week: 34,803,946 -3%Subs This Week: 90,825 | Position Last Week: 35All-Time Views: 694,431,783 | All-Time Subscribers: 2,726,066 | SlateScore: 691
40
CaseyNeistatViews This Week: 34,010,423 6%Subs This Week: 187,280 | Position Last Week: 45All-Time Views: 1,161,424,246 | All-Time Subscribers: 5,361,518 | SlateScore: 756
41
ProximityViews This Week: 32,845,678 6%Subs This Week: 40,137 | Position Last Week: 47All-Time Views: 1,171,929,485 | All-Time Subscribers: 3,866,310 | SlateScore: 648
42
beyonceVEVOViews This Week: 32,489,200 -4%Subs This Week: 43,397 | Position Last Week: 40All-Time Views: 5,952,507,628 | All-Time Subscribers: 10,822,150 | SlateScore: 533
43
Atlantic RecordsViews This Week: 32,464,918 -6%Subs This Week: 32,397 | Position Last Week: 38All-Time Views: 4,499,078,813 | All-Time Subscribers: 5,054,263 | SlateScore: 608
44
Ricky MartinViews This Week: 32,377,881 0%Subs This Week: 46,618 | Position Last Week: 44All-Time Views: 1,600,652,568 | All-Time Subscribers: 1,999,443 | SlateScore: 595
45
Maroon5VEVOViews This Week: 32,183,077 8%Subs This Week: 54,972 | Position Last Week: N/AAll-Time Views: 5,769,242,995 | All-Time Subscribers: 11,020,334 | SlateScore: 501
46
Wiz KhalifaViews This Week: 31,143,734 2%Subs This Week: 55,636 | Position Last Week: 50All-Time Views: 4,991,717,560 | All-Time Subscribers: 9,175,435 | SlateScore: 576
47
DisneyCarToysViews This Week: 30,993,704 -18%Subs This Week: 30,743 | Position Last Week: 32All-Time Views: 6,031,037,343 | All-Time Subscribers: 4,445,672 | SlateScore: 605
48
FGTeeVViews This Week: 30,917,753 5%Subs This Week: 28,281 | Position Last Week: N/AAll-Time Views: 2,581,309,027 | All-Time Subscribers: 2,240,165 | SlateScore: 611
49
WalmartViews This Week: 30,777,728 429%Subs This Week: 4,847 | Position Last Week: N/AAll-Time Views: 228,148,400 | All-Time Subscribers: 157,146 | SlateScore: 556
50
shakiraVEVOViews This Week: 30,699,561 1%Subs This Week: 36,321 | Position Last Week: 49All-Time Views: 6,913,184,660 | All-Time Subscribers: 9,643,031 | SlateScore: 612