GoldieBlox Debuts New ‘Toy Hackers’ YouTube Series Featuring Fleet Of Top Kid Creators

GoldieBlox, a toy and entertainment startup that aims to get young girls interested in engineering, has premiered today a brand new series on its YouTube channel titled Toy Hackers. The show will teach viewers how to “hack” their toys using everyday objects, according to the company.

Toy Hackers will be hosted by Swedish inventor (and YouTube personality behind the very popular shitty robots series) Simone Giertz, and will also showcase a group of noted channels headlined by young female creators, including including seven-year-old JillianTubeHD, the Bratayley family, childrens’ educational channel TheEngineeringFamily, mother-daughter doll-crafting duo MyFroggyStuff, and the candy lovers behind BabyTeeth4. In the first episode, for instance, TheEngineeringFamily learns how to create a DIY boombox in order to amplify music for a dance party. In the second, titled DIY Piñata, BabyTeeth4 will learn how to create a simple pulley to retrieve a stash of Swedish Fish.

All told, Toy Hackers

will feature 17 episodes, and each will be accompanied by a step-by-step instruction video hosted by Giertz about how to reconstruct the inventions featured within.

“The purpose of Toy Hackers is to encourage kids to go beyond watching and empower them to start building and inventing at home,” said Beau Lewis, GoldieBlox’s co-founder and VP of content, in a statement. “Any inventor or parent knows that what can be built alone with a toy is not as cool as what can be built by combining it with pom-poms, marbles, and paper-towel rolls. We want kids to see all of these materials as parts in their toolbox to inspire them to hack and create their own toys.”

You can check out the first episode of Toy Hackers below.