Sprinkle Of Glitter Is ‘Finished’ As Louise Pentland Announces Bold YouTube Channel Evolution

Ever wonder what your favorite YouTube stars are going to be like when they grow up? As many launched their channels as teens and twentysomethings in their bedrooms, it seems only inevitable that tastes, tones, and proclivities might shift — especially under the watchful eye of an ever-growing, 10-year-old platform hurtling homegrown creators into the mainstream fame machine.

Louise Pentland, the 31-year-old creator known as Sprinkle Of Glitter, may have just provided an early clue into how top YouTubers are bound to navigate these changes. In a blog post — and a companion video posted to her channel yesterday titled Finishing With Sprinkle Of Glitter — Pentland describes the ways in which she’s outgrown her channel over the past seven years, and how she hopes to foray into different kinds of content looking ahead.

Changes in Pentland’s personal life, she explains, have necessitated such a transition. When she started her channel, she was engaged, planning a wedding, and then, shortly thereafter, gave birth to her daughter, Darcy. Now, she’s a single mom dealing with the highs and lows of dating. “I’ve held back. A lot,” she writes. “I’ve played it safe. I’ve stayed inside my box. I’m so, so bored.”

So what can fans expect from Pentland moving forward? Cosmetically speaking, the look of Pentland’s channel and her famed intro — “Aloha, Sprinklerinos!” — will be no more. “New greetings ideas needed!” she writes. And while much of her video formatting will remain the same — including hauls, motherhood-themed clips, and collabs — Pentland says she wants to make videos that reflect a more mature sensibility. “I want to make videos about the hideous dates I’ve been on. Heck, I’d like to make videos talking brazenly about some of the sex I’ve had,” she says. “I want to make videos about my journey with religion and faith. I want to talk openly about my relationship with the church and what it means to me.”

While potentially alienating viewers on YouTube seems to run counterintuitive to every commonly-held objective on the platform today, Pentland says her fans have been widely accepting of the changes thus far. “Thank you so so much everyone — you’re being so cool about this,” she tweeted yesterday. “Ooofff — that was a bone breaking love squeeze!!!”

Check out Pentland’s explanation of the evolution in full below: