U.K. Vloggers Ben Brown And Steve Booker Premiere Travel Photography Series With BBC

U.K. daily vlogger Ben Brown and his best friend, the fashion, travel, and lifestyle creator Steve Booker, have launched a brand new series that aims to transform the mundane act of taking a selfie into an epic adventure.

In their new show, aptly dubbed #MissionSelfie, Brown and Booker will travel the world — from Iceland to the Canary Islands to Berlin to Dubai — in search of remote and exotic locales that might serve as selfie backdrops. In order to make the journey that much more exciting, they have challenged themselves to capture a single snapshot in 48 hours. The show will also feature hashtagged challenges for viewers to complete in every episode.

“Millennials are sometimes mislabeled as a vain or shallow generation,” according to The Narrative, a London-based digital and film studio that is executive producing the series alongside Brown, Booker, and Andrea Olsson for BBC Worldwide. “#MissionSelfie wants to redefine that. The show is designed to inspire people to turn the camera and not take a photo of yourself, but capture a memory for life.”

All five 15-minute episodes of the series are currently available in the U.K. on BBC3 iPlayer, which began as a television channel targeting millennials but became a full-time digital destination earlier this year. #MissionSelfie will eventually roll out to international markets. In the meantime, an Instagram page for the show has built a passionate community of roughly 13,000 followers sharing their own travel photography.

Check out Brown’s announcement vlog below from Summer In The City earlier this week: