Fresh off the heels of Molly Sims’ YouTube channel re-launch and a heartrending series chronicling the birth of the first daughter of YouTube star GloZell Green, Awestruck — AwesomenessTV’s digital network targeting the ever-growing millennial mom demographic — has announced its latest influencer signing: Elizabeth Grier-Floyd.
Grier-Floyd is perhaps best known as mom to social media superstars Nash and Hayes Grier. In collaboration with Awestruck, she will launch her own YouTube channel with content focused on encouraging other mothers, health and wellness, gardening, and cooking. “When she’s not keeping up with Hayes and Nash and their latest digital ventures,” according to Awestruck, “[Grier-Floyd] is cheering on her oldest son, Will, as he leads the University of West Virginia football team to victory, or crafting with her youngest and only daughter, Skylynn, on their family farm.”
Social media stardom seems to run in the family. Nash counts roughly 5 million subscribers on his YouTube channel and 13 million followers on Vine, whereas younger brother Hayes counts 850,000 subscribers and 4.4 million followers, respectively. Six-year-old Skylynn also happens to have her own YouTube channel with almost 300,000 subscribers.
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Grier-Floyd, who counts a combined 450,000 million followers on Twitter and Instagram, will soon be featured in the upcoming Top Grier series on Verizon’s go90 platform. That series, according to Variety, will follow Hayes over the course of 12 half-hour episodes as he returns home to Moorseville, N.C. in an attempt to run his family’s farm. The series began production last month.
Awestruck’s current creator roster includes GloZell Green, Molly Sims, Leah Ashley, Nikki Baker, Tammin Sursok, Zoe Saldana, Kandee Johnson, and LaToya Forever.