Lifestyle vlogger Kalel, who counts more than 2 million subscribers on her three-year-old YouTube channel, has inked a multi-year partnership with multi-platform network Kin Community, which will henceforth represent media opportunities and brand integrations for all of her social outlets. Kalel was formerly with StyleHaul.
Kalel, whose real name is Kristin Smith, will also partner with Kin in coming months to create content that’s focused on fashion, beauty, entertainment, and vegan cooking, according to a release. “Kin Community appealed to me not only because of their beautiful branding aesthetic, but also because their content tends to have a focus on my particular stage of life,” she said in a statement. “As a millennial woman, I personally enjoy content centered on lifestyle, cooking, personal growth, fashion, decorating, entertaining, and so forth.”
Added Reena Liebling, Kin’s director of partner strategy: “The openness and vulnerability in her videos resonates deeply with millennial women seeking genuine, empowering content.”
Smith, a PETA activist who has launched several different YouTube channels in the lifestyle space throughout her career, was also formerly engaged to Smosh co-founder Anthony Padilla. She is managed by Addition LLC. Smith joins Kin’s roster of roughly 120 creators, including Hannah Hart, Rosanna Pansino, LaurDIY — and, more recently, Jenn Im and Stephanie Villa. The company, which largely focuses on home-centric content, says its creators have more than 170 million social followers that deliver 600 million monthly video views.