Mobile-friendly, short-form video platforms like Snapchat and Instagram are the way of the future, and Disney is making sure it gets a piece of that pie. The Mouse House has launched Disney LOL, on which it will share a plethora of its kid-friendly videos.
The videos featured on Disney LOL come from the media giants owned and operated properties, including its TV channels, Pixar, Marvel, and Star Wars. The app will also share gifs and Vines with its young users.
The keyword in that last paragraph is young. In a media landscape saturated with mobile video apps, Disney is selling LOL on the guarantee that all of the content it features will be kid-safe and family-friendly. YouTube’s Kids app kids offered similar promises, though some watchdog groups have questioned whether the videos available there are 100% appropriate for children.
“Our audience engages when we interpret classic Disney stories in new ways, with bite-sized, shareable pieces of content relatable to all ages,” said Michael Hundgen, Disney’s director of content strategy and editorial for consumer products and interactive media, in a release. “With Disney LOL, we’re making it possible for fans to enjoy safe and trusted Disney content in the most accessible way.”
Disney LOL is available from the App Store and Google Play. It will soon be joined there by Mickey Video, another app that will offer Disney’s short-form video content to consumers.
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