A new campaign led by six creators is out to set the record straight about HIV. The project is titled #HIVBeats, it comes from #endHIV, Greater Than AIDS, and production company Diktator, and it consists of six stylish videos that update viewers about recent developments related to HIV testing, contraction, and treatment.
Each #HIVBeats video is led by a different creator, and each one tackles its own subject within the sphere of HIV education. Todrick Hall, for example, debunks myths about HIV contraction in his own booty-shaking way, while Catrific discusses the effect the virus has on pregnancy and Davey Wavey explains what it means to be “undetectable.”
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The other three videos in the #HIVBeats campaign come from Amber’s Closet, Bob the Drag Queen, and Zackary Drucker. All six installments in the series were filmed at YouTube Space LA.
#HIVBeats is part of the #endHIV campaign, which is run by the Abzyme Research Foundation. “HIV Beats is a millennial response from a generation that has never lived without HIV/AIDS,” said Abzyme founder Zachary Barnett in a press release. “We are thrilled to unleash so much creativity in the HIV prevention space, and also introduce younger audiences to our HIV cure efforts.”
All six videos in the series are bright, cheerful, stylish productions that pop of the screen, and they have all been well-received by the respective audiences of the participating creators. The strong reception generated by #HIVBeats is the sign of a well-made campaign that has helped keep its viewers up-to-date.
