Gamer and fandom-centric network Machinima has announced two key hires within its programming division. Former Yahoo exec and digital video veteran Jason Dimberg has joined Machinima as SVP of programming and editor-in-chief — a newly-created role. He will be charged with leading “content development and programming across all of [Machinima’s] platforms and distribution channels,” according to a release.
At the same time, Machinima announced the promotion of Dave Shikiar from head of production to SVP of production. He will add oversight of all series currently in development and production to his existing responsibilities, which include managing studio operations and budgeting, the company said. Machinima’s output includes scripted action, animation, and comedy content, and Shikiar will also oversee the launch of new projects like Inside eSports, a daily news show set to debut on Verizon‘s go90 platform this summer.
Prior to Machinima, Shikiar served as the SVP of production at Zodiak LA, where he managed hit shows like Celebrity Wife Swap. Dimberg was the first general manager of Yahoo’s video platform, Screen, and has subsequently served as a consultant in the online video space.
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Both Dimberg and Shikiar will report to Machinima CEO Chad Gutstein.
At its NewFronts presentation last week, Machinima — which has a talent network of 30,000 creators that boast over 150 millions viewers each month — announced an in-house gaming agency for brands and other ad tools to capitalize on the booming $910 million esports market.
