Go90 has a number of ambitious programs in its distribution pipeline, but it would be safe to call The Runner is splashiest title. A new trailer has provided a first look at the reality program, which is presented by executive producers Ben Affleck, Matt Damon, and three others. It will premiere on July 1st.
In The Runner, one contestant will attempt to cross the United States in 30 days without getting caught by his fellow participants. Should he succeed in his journey, he’ll win a hefty prize, but there will thousands of impediments in his way. On the Go90 app, viewers can view daily episodes and decode clues that will lead them to the runner’s current location. Anyone who helps corral the show’s target has a chance to earn a prize of their own. “The most important player,” says the new trailer’s dramatic narrator, “is you.”
Subscribe for daily Tubefilter Top Stories
The Runner has been a pet project of Affleck and Damon’s for more than a decade-and-a-half. In 2001, the cinematic duo had a deal in place to bring their reality concept to ABC, but after 9/11, heightened tensions put the kibosh on that plan. 15 years later, GPS technology has improved considerably and public opinion has shifted, thus allowing Affleck and Damon to resurrect The Runner.
If The Runner’s concept intrigues you — and it certainly sounds like a clever way to blend reality TV with social media — you can follow along once the show premieres on July 1st. You’ll need to download Go90, which is available for both iOS and Android devices.
