Crackle Hypes Innovations, Programming TV-Like Experience At Upfront Presentation

Last year, Crackle opted to leave the Digital Content Newfronts and present its upcoming programs during TV’s upfront season. Now, at its second-ever upfront presentation, the Sony-owned video platform offered its most TV-like experience yet. It announced several new and upcoming programs as well as several innovations that will further engage its viewers.

Crackle has already rolled out a lot of original programming on its ad-supported platform, and its library is only going to get bigger. Shows discussed during the company’s upfront presentation include returnees like Comedians In Cars Getting Coffee, Sports Jeopardy, Supermansion, and The Art of More; upcoming arrivals like Startup; and a newly-revealed drama series called Snatch, which will put a new spin on the Guy Richie movie of the same name.

Beyond bringing new programs to its viewers, Crackle will also provide new ways for those viewers to tune in. The platform has experimented with a feature called “Always On

,” which allows site visitors to play content directly from the homepage, and it has now expanded Always On through seven genre-specific playlists. Choose the drama “channel,” for example, and you’ll be treated to a combination of Crackle originals as well as network TV shows like The Shield. This feature gets Crackle closer to its goal of TV-like programming, and since the platform just arrived on Xfinity On Demand, it has the ability to arrive on the TV screens it seeks.

For more information from Crackle’s upfront, including details about its new narrative advertising program, check out a press release posted on the platform’s website.