News

BuzzFeed Could Extend Its Live Presence On Facebook With Game Show

Last Friday, BuzzFeed captivated viewers with a Facebook live stream in which two of its employees wrapped rubber bands around a watermelon until it exploded. More than 40 minutes and 680 rubber bands into the stream, it had reached 800,000 concurrent viewers, making it one of the most popular live videos in Facebook history.

How do you follow up such a huge success? If you’re BuzzFeed, you invite your fans to come on down! The viral content company is reportedly considering a game show that would air live on Facebook, according to comments made by founder and CEO Jonah Peretti at Facebook’s F8 conference.

Subscribe for daily Tubefilter Top Stories

Subscribe

Variety, which shared a report from F8, didn’t offer any details on the shape a BuzzFeed game show would take, but that format is just one concept the content company is exploring as it pushes into the live streaming territory Facebook is eager to support. Another idea is to turn worldwide BuzzFeed offices into reality show sets, thus giving viewers a look into its day-to-day operations. If an employee got stuck in an elevator, for example, BuzzFeed could stream the proceeding events. With that in mind, if I ever visit a BuzzFeed office, I’m definitely taking the stairs.

Share
Published by
Sam Gutelle

Recent Posts

Top 5 Branded Videos of the Week: Best buyin’

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

9 hours ago

Thinking about going to VidSummit 2026? Here are two full keynotes from 2025 as a taste of what you’ll get.

Always wanted to attend VidSummit, but never quite managed to get there? Now's your chance to…

10 hours ago

YouTube hopes stricter ad eligibility requirements will make Shorts revenue “meaningful” for creators

Beginning on February 1, 2027, the benchmarks for ad revenue eligibility on YouTube will be updated. Creators will…

15 hours ago

40% of LinkedIn posts are AI slop. It’s adding a button for users to flag them…and a separate tool for people to have AI “proofread” their posts.

Recent data from AI/plagiarism detector Pangram showed that 41% of long-form posts and 30% of…

23 hours ago

MySpace’s owners want to bring it back. But does it belong in 2026?

We might get MySpace before we get GTA 6. Anyone aware of the internet in…

1 day ago

Have you heard? Addison Rae has a Fortnite skin and Erling Haaland has a secret weapon.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago