On a self-titled YouTube channel, one that has more than 3.4 million subscribers and over one billion views, AwesomenessTV shares a daily stream of bright videos that appeal to its target audience of teens and tweens. This formula has worked so well for AwesomenessTV that the network is now applying its strategy overseas. It has launched a new channel called AwesomenessTV UK, which features daily content from its British creative partners.
AwesomenessTV UK launched its first videos in January, and over the past month, it has maintained a daily posting schedule. The channel’s content is hosted by a group of about a dozen British YouTubers, who team up to talk about pop culture, fashion, style, and other topics on the minds of teenagers. None of the featured hosts are YouTube superstars; rather, they’re all in the 100,000 to one million range in terms of subscribers. Creators who have particularly noticeable presences on the AwesomenessTV UK channel include Hannah Witton, Emily Canham, Harrison Webb, and Marius “Mazzi Maz” Listhrop.
A sizzle reel for the channel provides more details:
“AwesomenessTV is one of the world’s most exciting and youthfully connected brands and we’re delighted to be bringing it to the UK,” said Randel Bryan, the UK Director of Content and Strategy at Endemol Beyond, which is working with AwesomenessTV on its overseas expansion. “Our aspiration is to build a local channel that extends Awesomeness’ ability to organically entrain, educate and engage audiences across multiple-platforms for years to come on a global scale.”
In total, the AwesomenessTV network is partnered with more than 90,000 channels, according to the company’s website.