AT&T and Fullscreen have announced a yearlong initiative entitled “Hello Lab,” whereby the telecommunications giant will collaborate with 10 social influencers to create video content, podcasts, meetups, and more.
Initial participants include hallmark YouTube star Grace Helbig, travel hosts Damon and Jo, musicians Us The Duo, magician Collins Key, Instagram comedian Brandon Armstrong and Snapchatter Shaun McBride — with four more partners to be announced in the coming year.
The content will be shot with “phones as mobile production studios” and bolstered by a “360-degree marketing campaign,” according to a press release, and it will live on each of the creators’ respective channels.
You can check out a trailer for the first video series from Hello Lab, entitled Dare to Travel starring Damon and Jo, right here:
This isn’t Fullscreen’s first collaboration with AT&T. (Otter Media, a venture by AT&T and the Chernin Group, took a majority stake in Fullscreen in 2014.) In 2013, Fullscreen and AT&T launched Summer Break, a reality series on YouTube that’s now in its third season and has thus far clocked 150 million views. This was followed by the Streamy Award-winning scripted superhero series on Snapchat entitled SnapperHero.
“With Hello Lab, AT&T is taking a longer-term, collaborative approach to content creation and marketing that adds value to both the creator and the fan,” said Fullscreen founder George Strompolos in a statement. “This is how it should be done.”