Fund This: ‘This Is It’ Bring Melancholic Approach To Young Life

Welcome to the Fund This column! Each week, we’ll look at a planned web series or other online video project currently in search of funding on crowdfunding sites. We’ll tell you what the series is all about and explain why it is worth your money. Do you have a project that’s currently being crowdfunded? Contact us to let us know and we may feature it in upcoming installments and check out previous installments right here.

Project Name: This Is It 

Asking For: $3,000 on Kickstarter

Amount Raised Thus Far (At Time Of Post): $2,155

Days Remaining In Campaign (At Time Of Post): 22

Description: A young woman who hopes to make it as an actress and creator is looking to tell her story, and the story of many others. Blu Hunt is the creative force behind This Is It, a drama web series currently seeking funds on Kickstarter.

Hunt will star as a young woman who, at least within the pitch video, shows a propensity to sleep in, lie in bed, and wax poetic about fate, dreams, and other heady subjects. In general, it is easy to characterize This Is It

as a “hipster” web series, given the indie music in its pitch video and the Polaroids that inhabit its Kickstarter page.

At the same time, Hunt and her team have a clear vision for the sort of series they want to create. Honest and contemplative, the show captures what it’s like to take the first steps into adulthood in a city where everybody seems to see right through you,” reads the project’s Kickstarter description.

Creator Bio: Hunt is a young actress and creator who hails from Sacramento. She describes This Is It as “An extremley [sic] personal series.”

Best Perk: The $100-level package includes a number of items, including a prop from the set. One of the options is a record, furthering This Is It’s hip appeal.

Why You Should Fund It: Given its focus on young people striving to make room for themselves in the competitive world of creative people in the big city, This Is It initially seems like the sort of project we’ve seen many times before. Hunt, however, seems poised to distinguish herself by conjuring up a vivid look for her series. This Is It feels like it will be elegant, bright, and contemplative, and those are descriptors that cannot apply to the majority of “young person in Los Angeles” stories. It is close to reaching its funding goal, and when it does, we will get to see how Hunt’s vision plays out on screen.

Got a crowdfunding campaign you’d like to see featured in Fund This? Be sure to contact us here.