As it establishes itself as the premier multi-channel network dedicated entirely to sports content, Whistle Sports has embraced all sorts of unusual athletic competitions. It has spotlighted everyone from trick shot experts to ultimate frisbee enthusiasts–often at the same time. For its latest partnership, Whistle Sports is joining forces with a company that peddles an unusual sporting competition of its own. It has teamed up with Spartan Race, known for its worldwide series of events that asks participants to negotiate a gauntlet of obstacles.
Through the deal, Spartan Race will become one of Whistle Sports’ content partners and will work with the network to create videos that highlight the Spartan Race courses and profile the athletes who navigate them. These videos will live, among other locations, on the previously-established Spartan Race YouTube channel, which has more than 40,000 subscribers. Here is one of the most prominent videos the channel has featured thus far:
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“Through our new partnership with Whistle Sports, we are looking to share the inspiring stories of our Spartan Race athletes,” said Spartan Race CEO Joe De Sena in a press release. “Their experiences of overcoming obstacles show us the power of the human spirit and how fun it can be to test your limits. We want to show how our racers train, eat, and more of the Spartan lifestyle. We are excited to connect our network of racers with the Whistle Sports community and beyond.”
Spartan Race was founded in 2007. More information about its mission can be found on its website.
