Live-streaming startup Streamup is looking to excavate a space for itself within an emerging industry, and it has tapped a strong team of entertainment veterans to help accomplish that task. As first reported by The Hollywood Reporter, Streamup has created an advisory board whose members include longtime American Idol judge Randy Jackson, Endemol Shine North America co-CEO Charlie Corwin, and World of Wonder founder Fenton Bailey.
Streamup will work with the members of its advisory board to develop enticing original programming that can be broadcast on its live-streaming platform. The startup’s strategy echoes those of fellow streaming apps like Periscope and Meerkat, which have used celebrity partnerships as central parts of their respective launch strategies.
Several of the advisors tapped by Streamup have previous digital media experience. World of Wonder maintains an active YouTube channel, while Endemol runs a multi-channel network called Endemol Beyond. The previous President of that network, Will Keenan, is now the President and Chief Content Officer at Streamup.
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“In Streamup’s effort to become the ‘Netflix of Live Video,’ we couldn’t have assembled a better group of content experts than the members of our newly minted content advisory board,” Keenan said. “Each member has proven time and again they are at the top of their game in producing the best premium content across all platforms.”
The Hollywood Reporter notes that Streamup plans to add more members to its advisory board in the future.
