The annual New York Fashion Week returned to Manhattan on September 10th, and YouTube has stepped up to the runway in a big way. The world’s top video site has launched a large-scale collaboration that will bring fashion publication Vogue and supermodel Karlie Kloss to YouTube Space New York.
During Fashion Week, Conde Nast brands Vogue and Teen Vogue will take over YouTube Space NY, which sports a Chelsea location close to many of the featured events. As part of the collaboration, Kloss will join forces with a number of YouTube’s top beauty stars, including Amanda Steele, Fleur De Force, Chloe Morello, Ann Le and Rachel Levin. Kloss will challenge these hip influencers to recreate Fashion Week looks and show them off at the Teen Vogue Studio located within YouTube Space NY.
In order to promote the partnership, Kloss appeared in a video on the Vogue YouTube channel. On Anna Wintour’s orders, she moves the style publication into its new digs at the YouTube Space, with some help from guest stars like Casey Neistat and Michael Kors.
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“I am so thrilled to work with such a creative group of YouTube stars for the Vogue Beauty Challenge,” said Kloss, who recently launched her own YouTube channel, in a release. “The YouTube community and the team at Condé Nast are incredible storytellers — collaborating together is an exciting opportunity to merge fashion with tech and bring the energy, excitement and cool stories from New York Fashion Week to life.”
New York Fashion Week runs through September 17th. Videos resulting from YouTube’s partnership with Conde Nast will be available on the Vogue and Teen Vogue channels.
