Since launching earlier this year, Vessel has devoted much of its manpower and resources toward partnerships. The online video platform’s big draw is the strong payouts it offers creators who post their videos on Vessel 72 hours before releasing them anywhere else, As a result, Vessel has thrown out a lot of pitches to find partners who wish to make use of this early-access service.
The latest company to take Vessel up on its offer is Endemol Beyond. The multi-channel network, which is itself partnered with a handful of new media stars and traditional media celebs looking to break into the digital world, will post videos on Vessel before they arrive anywhere else.
The Endemol Beyond deal will initially cover more than 800 videos, which will be available to stream on Vessel. Future releases from the network will make use of the early-access window. A big part of the network’s presence on Vessel will come from Michelle Phan’s Icon Network, which launched this past March. Other creators who will be highlighted by the partnership include Pitbull and Brittany Furlan.
“As we grow out our premium brands like ICON and Smasher networks, we are also always looking for new premium distribution partners,” said Adrian Sexton, COO of Endemol Beyond USA. “Vessel’s user experiences for both advertising and subscription models make them a perfect fit.”
For viewers, access to Vessel’s early window requires a $2.99 monthly subscription. The rest of the site’s library of streaming content is available in an ad-supported format for all users.