Kin Community has added one of YouTube’s biggest stars to its roster of talent. The multi-channel network, which brands itself as “the global leader in women’s lifestyle,” has joined forces with Hannah Hart for a multi-year strategic partnership.
Hart is one of YouTube’s most beloved creators. After first coming to prominence as the boozed-up host of her My Drunk Kitchen web series, Hart has managed to build on her success and has expanded her presence to include vlogs, tours, and off-YouTube ventures. In her videos, when she’s not busy dishing out as many puns as possible, she maintains a consistent, positive attitude for her young fanbase, which is currently more than two million YouTube subscribers strong.
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It’s Hart’s voice that, in the eyes of Kin Community founder Michael Wayne, makes her a perfect addition to the network. “Hannah embodies Kin’s core values: she’s incredibly creative, fun, tenacious and philanthropic,” Wayne said in a press release. “It’s not surprising we are thrilled to be working with her. We look forward to providing meaningful opportunities that will empower her as a creator and entrepreneur.”
“I am very excited to start working with Kin Community,” added Hart. “I feel like their values and partnerships align well with the HARTO brand. I hope to build some wonderful things together!”
As is typical of deals between content creators and multi-channel networks, Kin Community will offer Hart channel management services, programming opportunities, and brand partnerships. She’ll also join a network of YouTube stars that has grown considerably in recent months; other content creators who have signed with Kin Community since the start of 2015 include LaurDIY and Casey Holmes.
