YouTube has a new way to officially recognize content creators who’ve reached the incredibly impressive nine-figure subscriber count. At VidCon on July 23, 2015, Google’s online video site revealed its new Diamond YouTube Play Button for channels that have crossed the milestone of ten million subscribers.
Glotzbach then asked all ten-million-subscriber creators who were present at the event to come on stage to be presented with their awards. Spinnin’ Records, Benny and Rafi Fine of the Fine Bros. and React channels, Peter Shukoff and Lloyd Ahlquist of Epic Rap Battles of History, and Ian Hecox and Anthony Padilla of Smosh, all took home a Diamond Play Button (and nearly all of them commented on its hefty weight).
With the way the online video industry is going, we wouldn’t be surprised if a few years down the road at another Vidcon, YouTube reveals an award for creators with 100 million subscribers (PewDiePie’s at least 38% of the way there).
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