Michelle Phan is not just one of YouTube’s most beloved beauty gurus; she’s also one of the video site’s savviest businesswomen. In the past year alone, she has expanded her personal brand through a book, an online video network, and several other projects. The latest edition to Phan’s empire is a comic series called The Enchantress that will debut on Line Webtoon.
Across 26 chapters, The Enchantress will explore a world where “elemental magic” is commonplace and must be used to “save humanity.” “Most people think of me as a makeup guru, but might be surprised to know I’m also a trained artist and a huge comic book fan,” said Phan in a press release. “The Enchantress is my passion project that has been brewing since I was 11 and I’m so excited to finally pursue this dream of mine. As a digital native, it made perfect sense for me to choose a digital platform for this project, and LINE Webtoon was unquestionably the right place for me to create my own story that I could share with comic readers everywhere.”
Here is a sketch of Bebo, once of the characters who will appear in The Enchantress:
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American readers may be unfamiliar with Line Webtoon, but the service–which serves as a sort of YouTube for digital comics–is popular in its home nation of Korea. As it looks to build a bigger audience in the US, it has turned to Phan (as well as comics legend Stan Lee) in order to to source some content from high-profile American creators. Both Phan and Lee will be part of Line Webtoon’s upcoming Comic-Con International panel, which will be titled ‘The Future of Comics in a Digital World.’
A specific release date for The Enchantress hasn’t yet been announced, but it is expected to debut on Line Webtoon’s website and mobile apps.
