The multi-channel network catered to sports content continues to refine its approach across multiple categories. Whistle Sports, which has accumulated 72 million social media followers since its launch at the beginning of 2014, announced new verticals for its fitness and soccer creators as well as seven new original programs during its presentation at the 2015 Newfronts.
The two new Whistle “communities” join existing hubs the network previously created to house its basketball and lacrosse content. As Whistle Sports Head of Content Partnerships Julie Kikla explained, these verticals have been well-received, which encouraged the network to expand its categorical approach to other sports.
Whistle Sports will also build out its library through a host of new original programs that will feature the stars of its network. Dude Perfect, the trick shot channel that has been partnered with Whistle Sports since the network’s launch, will host Face Off, in which its stars will compete against each other in a variety of sporting challenges. Other Whistle partners with their own upcoming series include Brodie Smith and AirJapesFIFA.
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Here, via a press release, is a brief rundown of the shows Whistle Sports announced during its presentation:
It also announced it will be producing dozens of short forms shows in the next year, including: Faceoff, an ongoing head-to-head competition against digital superstars Dude Perfect; The Ultimate Tour where world champion Ultimate Frisbee star Brodie Smith engages first hand with fans around the world, letting his millions of fans choose his itinerary; Running the Pitch with digital gaming star AirJapesFIFA, which brings top soccer gamers into pro soccer stadiums; Challenge Accepted where pro athletes like the NBA’s Jeremy Lin and world lacrosse champion Paul Rabil compete in fun contests; Most Valuable Prank, an uplifting and inspiring show that begins as a prank but turns into making a young fan’s sports dreams come true;Record Smashers, a comedy where digital superstars attempt to set increasingly absurd sports-based records; and Next Trick Shot Superstar, which taps the network’s 72 million fans to find the next great trick shot artist and celebrity.
